Image above changing to the two doormen characters from the TVC, shields at the ready; flower and dog characters halted in front of them
Stop the causes of allergies in their tracks with Fusion Allergy
Protect yourself and your family against the symptoms of allergies with Fusion Allergy. It’s made with Ectoin®, a naturally occurring ingredient. Fusion Allergy works like a shield, stopping allergy symptoms before they begin.
Visual: character holding a shield; speech bubble says ‘Learn more!’ with an arrow pointing downward to next section.
Hold it right there!
The key ingredient in the Fusion Allergy range is Ectoin®. It’s a natural molecule that’s anti-inflammatory and anti-allergic.
Ectoin® is produced by micro-organisms that live in harsh, dry places like deserts. Its water-rich properties create a physical shield, actively blocking allergens.
That’s how this natural alternative helps prevent allergic reactions and ease symptoms. And how it helps to soothe stressed cells in the lining of our eyes, nose and throat.
Visual a: flower character from TVC, blocked by shield
Visual b: dog character, blocked by shield
Visual: doorman character holding a shield; speech bubble says ‘Noses and more!’ with an arrow pointing downward to next section.
Five great ways to feel the shield of Fusion Allergy
Made with Ectoin® to protect you from allergy symptoms naturally.
Five products pictured above to include ‘stop’ / ‘no-go area’ / ‘caution’ etc signs adjacent to each pack-shot in the visual style of the TVC
Visual, bottom right: doorman character holding a shield; speech bubble says ‘Show allergies the door!’ with an arrow pointing downward to next page.
Fight back against seasonal allergies with these hints and tips
Targeting hay fever? Here’s the plan.
Don’t let hay fever stop you spending some quality time outdoors. With a bit of planning, your summertime can be a whole lot more enjoyable in the open air.
Getting to know the pollen calendar will help you to prepare for the appearance of symptoms.
The pollen season can begin as early as February. It usually drops-off in September, but can sometimes continue into the winter months. Symptoms are most common in summer, when tree, grass and weed pollens peak.
It’s worth checking daily pollen counts too. The amount of pollen in the air tends to spike during the morning. So plan your day so that you spend time outdoors in the afternoon or early evening when pollen counts are usually at their lowest
Visual, bottom right: flower character looking frustrated; speech bubble says ‘I’m not allowed in down there!’ with an arrow pointing downward to next page.
Impose a strict admissions ‘pollency’ at home.
It’s well worth it. Because a pollen-free zone will give you some precious relief from symptoms like puffy itchy eyes, a runny nose or a sore throat. Here’s six things to try.
Visual, bottom right: dog & flower characters, arms folded; speech bubble says ‘we’re so sorry for everything!’ with an arrow pointing downward to next section.
Seasonal Allergy Symptoms To Look Out For
Icon colours will be updated to match brand identity
To the bottom right of this section will be doormen characters; speech bubble says ‘we’ll see you right!’ with an arrow pointing downward to next section.
Seasonal eye allergies?
Here’s Fusion Allergy’s three-step way to a better day.
The secret? CCH: Cleanse-Cool-Hydrate!
Adding visuals below to appear beside each step. THis will include a TVC style character with a shield or road sign that lists the step.
Lozenges pack to be replaced with Wipes once live on website.
Step 1: Cleanse
Soothe itchy, red eyes and remove pollen from eyelids at home or on-the-go with an eyelid wipe.
New Fusion Allergy Eyelid Wipes with Ectoin help wash away pollen and protect against future exposure.
For throat and mouth irritation
For puffy or inflamed eyes
Step 2: Cool
Relieve swollen eyelids with a cooling eye mask. Simply remove from the freezer and say goodbye to puffy, itchy eyes.
The Fusion Allergy Cooling Mask is easy-to-use and reuse.
Step 3: Hydrate
Soothe red, itchy, watering eyes with a preservative-free eye drop or eye spray.
Fusion Allergy eye drops and eye spray are made with Ectoin® to provide anti-inflammatory and anti-allergic properties to soothe your symptoms.
For allergic conjunctivitis symptoms
For allergic conjunctivitis symptoms